It’s clear that this move was made to establish DC Comics as a multi-media giant. Marketing the company’s films and print publications will go a long way toward achieving that goal, and DC’s social media strategy will be an important component of the corporation’s overall marketing plan.
DC Universe is the homepage of DC Comics. The site houses previews of upcoming publications and provides information on the company’s vast library of characters. There’s a good old-fashioned message board where fans come together to discuss various topics and the site also links to the DC comics podcast. The podcasts are robust (at least 50 minutes long) and provide a forum for creators and editors to discuss current and upcoming projects.
The Source blog is perhaps the highlight of the DC Universe website. The Source is the “official blog of the DC Universe” and is the place to go for the latest company news, previews, and creator insight.
DC Comics has a presence on facebook, but it’s not really much of one when you dig into it. Basically, the company’s facebook page is a vehicle that refers users to The Source blog on the company’s website. Not a bad strategy, but I think some exclusive facebook content would help drive traffic to the company’s fan page.
Like DC’s facebook page, the Twitter page primarily links back to articles posted on the main website. To the company’s credit, they often do promotions through Twitter, such as the upcoming trivia contest where the winners receive an autographed copy of The Flash #1.
How Super is DC’s Social Media Strategy?
Sadly, it’s no Superman. The blog is a great starting point, but the company can do a lot better. Exclusive content on sites like facebook and more fan/creator interaction would definitely beef up the company’s social media presence.
As I’ve discussed, DC Comics utilizes a few different social media outlets, but you wouldn’t know it from the DC Universe homepage. A link to the company’s facebook and Twitter pages would be a great first step in tying the company’s social media strategy together.
DC Comics reorganized in September, 2009. Now that the company is under the control of the film division, perhaps the powers-that-be will alter the company’s social media plan going forward, making it as powerful as its newly acquired stable of superheroes.