Sears Holdings Step Up Their Game with Social Media
In May 2009, Sears Holdings Corporation officially launched two social networks for their customers, MySears and MyKmart.
A little on MySears and MyKmart…
So what exactly are MySears and MyKmart? At their core, they are social networks for reviews. Customers can review items and join discussion groups on products.
MySears and MyKmart also incorporate several other useful social elements. They have their own message boards and active blogs.
In an economy that is increasingly tight for competition and customers controlling how much they spend-Sears Holdings Corporation is wise to utilize social media.
Here are sites that Sears Holdings utilizes:
Sears and K-Mart utilize Twitter and Facebook
Sears and K-Mart also have fan pages on Facebook. Advertising deals and sales can also be found on Twitter.
Back to School Campaign
Sears has hired celebrity teens to represent their company in the company's Arrive Lounge. Vanessa Hudgens was hired in 2008 and Selena Gomez was their representative in 2009.
I think that by using teen celebrities as Sears spokespeople-that Sears is using the "cool" factor and kids will want to shop at Sears. I work at Sears on the weekends, and when the Vanessa Hudgens campaign came out-it was a pretty big deal. They had Sears featured in Teen Vogue and had a contest for two to go see Vanessa Hudgens in concert. So, I think that Sears is doing a fantastic job keeping in line with their competition and promoting the company's "cool" factor.