For Starbucks Coffee, that question has morphed into a successful social media strategy, including the new My Starbucks Idea site, which allows everyday folks to tell the corporate coffee giant just what they want to see -- or not, as the case may be.
You know better than anyone else what you want from Starbucks. So tell us. What's your Starbucks Idea? Revolutionary or simple -- we want to hear it. Share your ideas, tell us what you think of other people's ideas and join the discussion. We're here, and we're ready to make idea happen. Let's get started.
@CJonesPhotog We'll give you a free drink for your birthday! Register your Starbucks card: http://www.starbucks.com/card
1:17 PM Feb 10th from web by bradnelson in reply to CJonesPhotog
With more than 5,000 subscribers, Starbucks has a significant YouTube presence, just another piece of its carefully mapped out social media strategy.
Become a Fan
The Facebook page also lists events, promoting free coffee giveaways and other events such as charitable sponsorship events.
Does Social Media Power Translate Into Purchasing Power?
With a presence almost everywhere, including Flickr, Pandora and those listed above, one has to wonder -- does it pay off? Does a strong social media presence translate into paying customers? It does, according to a study by social media platform WetPaint and digital consulting group The Altimeter. Researchers found that companies who engaged actively and deeply in social media saw their revenues increase by an average of 18%, while those who were the least engaged saw a drop of 6%.
The research considered "not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical score." Starbucks topped the list, with a score of 127.
So, it seems that Starbucks is on to something. Engage with customers, participate in dialog, keep it light, interesting and easy and you just might see your advertising budget drop while your revenues go up. Coffee anyone?